Now I will share
10 Search Engine Optimization Tips. How to drive traffic to Your blog From Search Engine.Getting a high rank on search engines through user
keyword searches can be difficult, but with proper focus on writing your
blog posts for search engine optimization (SEO), you can boost your
rank for specific keyword searches and your blog's traffic. Follow
these tips to get the biggest results.
1. Check the Popularity of Keywords
In
order to obtain traffic from keyword searches on the major search
engines like Google and Yahoo!, you need to be writing about a topic
that people want to read about and are actively looking for information
about. One of the easiest ways to get a basic idea of what people are
looking for online is to check the popularity of keyword searches on
websites like
Wordtracker,
Google AdWords,
Google Trends or the
Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.
2. Select Specific and Relevant Keywords
A
good rule to go by is to select one keyword phrase per page then
optimize that page to that keyword phrase. Keywords should be relevant
to the overall content of your page. Furthermore, choose specific
keywords that are more likely to give you a better search results
ranking than a broad term would. For example, consider how many sites
use the keyword phrase of "punk music." The competition for ranking
using that keyword is likely to be tough. If you choose a more specific
keyword like "Green Day concert," the competition is a lot easier.
3. Select a Keyword Phrase of 2 or 3 Words
Statistics
show that nearly 60% of keyword searches include 2 or 3 keywords. With
that in mind, try to optimize your pages for searches on keyword phrases
of 2 or 3 words to drive the biggest results.
4. Use Your Keyword Phrase in Your Title
Once
you select the keyword phrase you plan to optimize your page for, make
sure you use that phrase in the title of your blog post (or page).
5. Use Your Keyword Phrase in Your Subtitle and Headlines
Breaking
blog posts up using subtitles and section headlines not only makes them
more visually appealing on a text heavy computer screen, but it also
gives you additional opportunities to use your keyword phrase.
6. Use Your Keyword Phrase in the Body of Your Content
It's
important that you use your keyword phrase in the body of your blog
post. A good goal to try to achieve is to use your keyword phrase at
least twice in the first paragraph of your post and as many times as you
can (without keyword stuffing - see #10 below) within the first 200
(alternatively, the first 1,000) words of your post.
7. Use Your Keyword Phrase in and Around Your Links
Search
engines count links higher than plain text in their search algorithms,
so try to create links that use your keyword phrase. Avoid using links
that simply say, "click here" or "more information" as these links will
do nothing to help you with your search engine optimization. Leverage
the power of links in SEO by including your keyword phrase in them
whenever possible. The text surrounding links is typically weighted more
heavily by search engines than other text on your page as well. If you
can't include your keyword phrase in your link text, try to include it
around your link text.
8. Use Your Keyword Phrase in Images
Many
bloggers see a large amount of traffic sent to their blogs from image
searches on search engines. Make the images you use in your blog work
for you in terms of SEO. Make sure your image filenames and captions
include your keyword phrase.
9. Avoid Block Quotes
There are differing
opinions on this issue with one group of people saying that Google and
other search engines ignore the text included in the HTML
block quote tag when crawling a web page. Therefore, the text within
the block quote tag won't be included in terms of SEO. Until a more
definitive answer can be determined to this issue, it's a good idea to
keep it in mind and use the block quote tag cautiously.
10. Don't Keyword Stuff
Search
engines penalize sites that stuff pages full of keywords simply to
increase their rankings through keyword searches. Some sites are even
banned from inclusion in search engine results because of keyword
stuffing. Keyword stuffing is considered a form of spamming, and search
engines have zero tolerance for it. Keep this in mind as you optimize
your blog posts for search engines using your specific keyword phrase.
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