HootSuite and TweetDeck are the top two social management tools in use these days, but plenty of alternatives exist. Newer apps are gaining in popularity, too, such as the high-powered SocialBro.
HootSuite arguably is the single best, broadest social dashbaord available today, especially since its chief rival TweetDeck has slipped after being acquired by Twitter in 2011.
Why Use Social Management Tools?Social media management software can help automate your use of social media, which in turn will distribute your content more widely in the long run and help you reach a broader audience. For that reason, social dashboards are seen as helping with SMO, which means social media optimization.
Below is a look at eight of the best social management tools. All are apps used widely today to monitor and post to multiple accounts on multiple social networks.
Some of the tools are free, others cost money, and still others offer a freemium blend that includes a free option with premium upgrades. Regardless of which you choose, these tools can enhance your social media management.
Top Social Dashboards
1. HootSuiteHootSuite is a web-based dashboard for managing most leading social networks. This one's great for a group of people jointly administering one or more social media accounts. It's optimized for team management of social networks. Integrated with Twitter, Facebook, LinkedIn, Google+ Pages and more. Offers free and premium versions. The free one lets you manage up to 5 social profiles. A $10 a month premium account offers unlimited profile management(as of July 2012.)
8. DigsbyOriginally an instant messaging app, Digsby has expanded to offer email and social networking management (Facebook, Twitter, LinkedIn and MySpace) along with chat in one application. Free downloadable software runs on the desktop.